Saturday October 11, 2014 Time: 9:30 am to 12:30 pm
2808 N 46th St
Phoenix, AZ 85008
Guest speakers: Laura Orsini and Carrie Morgan
Social Media For Authors: Life Beyond Facebook - Presenter: Laura Orsini
Most authors know they should be incorporating social media into their book marketing efforts. The question is how to do it effectively. Whether you are a new author who is just releasing her first book or a prolific author with dozens of books to your name, the best time to begin your social media campaign is NOW! You will learn how to use social media to enhance your other marketing efforts; how to determine which social media platforms your readers are frequenting most often; how to time and schedule your posts for best reach; and how best to engage your friends, followers, and connections.
Laura Orsini is a self-publishing consultant who works with socially conscious authors to help them publish great books that change the world. With a BA in nonfiction from the University of Arizona, Laura has been working with local, national, and international authors since 2002. She runs the very popular Phoenix Publishing and Book Promotion Meetup. Laura is an award-winning author, taking first place in the Global eBook Awards with 1001 Real-Life Questions for Women. She is the author of four books for authors: Social Media for Authors, The Author’s Media Tool Kit, Publish Your Book Already, and Blogging Success Tips for Authors. Her first novel is forthcoming this Fall.
Growing Your Platform Using Blogging & Content Marketing - Presenter: Carrie Morgan
Hoping to build an audience fast, establish your expertise and sell books? Blogging and content marketing are critical components that give authors an edge over those without these marketing skills. During this presentation, Top 1% Digital PR Influencer Carrie Morgan will discuss the differences between guest blogging and maintaining your own blog; how to identify, pitch and land guest blog post and article opportunities; and how to write blog posts that resonate with your readers and build loyalty. In the second half of the presentation, she will walk us through some basic professional tactics for building our blog- and content marketing strategy.
Currently writing her first book, Digital Haystack: Essential PR Tactics To Explode Online Visibility & Engagement, Carrie Morgan has 20+ years of agency and corporate experience, and has firmly established herself as influential in the marketing industry. She is a Kred Top 1% Influencer, a Klout Top 5% influencer and a LinkedIn Top 10% influencer who blogs at RockTheStatusQuo.com. Morgan is also founder and moderator of #PRprochat, a Twitter chat that reaches millions of timelines each month, and a co-moderator of Phoenix PR Pros, a local Facebook group of 800 public relations professionals and journalists in Arizona. Carrie is a contributing author for industry leading publications including Social Media Today, MarketingProfs, PR Daily, Social Media Today, B2Community and Convince & Convert. She is President of the digital PR consultancy, Rock The Status Quo, with a client list that has included companies like Caremark CVS, Move.com, Keller Williams, American Express Financial, Cullum Homes, Fidelity National Title and Better Business Bureau.
For more Information: Questions: Kebba Buckley Button, Program Director, email@example.com, 480-250-1177
2808 N 46th St
Phoenix, AZ 85008 - [View Mapquest Map]